How we increased lead form submissions by 2,050% for Kinect Rehab
Services
Search Engine Optimization
Platforms
Google and Bing
Project results
2050%
Increase in leads
43 form submissions
140%
Increase in conversion rate
12% conversion rate
59%
Decrease in cost per lead
$68 CPL
4%
Decrease in ad spend
$5,110 Ad spend
Project Overview
Kinect Rehab is a physical rehabilitation clinic located in downtown Toronto, helping patients with a variety of services such as massage therapy, physiotherapy, chiropractic and more.
At SEO Cafe Inc. we were tasked with taking over their Google Ads strategy from a previous agency to help increase customer leads.
Campaign results from previous agency (90 day period)
Campaign results after SEO Cafe took over Google Ads management (90 day period)
Strategies we made to increase campaign performance
- Narrowed down our keyword strategy to focus on high intent keywords
- Utilized strategic bidding strategies to target audiences more likely to convert resulting in an increase of 2050%
- Enhanced ad copy to appeal to our target market, increasing conversion rates by 140%
***To be noted that discrepancies from the image below are from internal form submissions tests
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